Apple Steadies Siri Revamp with Privacy-Focused AI Strategy Ahead of WWDC

Apple shares (AAPL) remained stable as reports surfaced about a major Siri overhaul, positioning privacy at the core of its AI push. The revamp, expected to debut at WWDC in June, will integrate Gemini while minimizing long-term data retention—a stark contrast to rivals' open-ended models.

The new Siri aims to function as a system-wide AI layer across apps and search tools, reinforcing Apple's brand identity around data protection. Investors remain cautious, however, as the company balances ambitious AI integration with hardware limitations and phased rollouts.

By emphasizing manual chat history controls and strict data handling, Apple seeks to differentiate itself in the crowded AI assistant market. This strategic pivot underscores its attempt to close the gap with competitors while leveraging its legacy of user privacy.